Our Mission

Our mission to TRANSFORM shirts and PROTECT the environment is simple. By reusing what we already have, we are saving 700 gallons of water used to make a 1 new t-shirt from scratch. In addition, no harmful dyes or plastisols are used either. Even our clothing scraps are recycled, meaning nothing in our production cycle goes to waste.

Curating Graphic Tees

We source our raw shirts from overstock, misprints and misfits. All our shirts are curated for quality, cleaned, and hand-sorted to minimize or remove flaws. We standardize sizes and styles but every shirt is uniquely it's own with a individual history. It's new story begins with you.


Boulder Colorado

We live in one of the most beautiful places, so it's easy for us to be passionate about protecting our environment

Our Founder

A self-proclaimed eco-warrior, Amy Lane came up with the idea of transforming vintage graphic tees into shirts with style in 2018. That idea grew, and with it a movement to change the way we shop and use our clothing.

As a graphic designer, Amy has an eye for design and as a former outdoor education leader, a passion for the environment and wild places. Both of these passions come together by transforming waste into something that helps protect the environment.

Giving Back

Every shirt we sell gives back to environmental causes through our 1% for the Planet Membership. Stay tuned about our expanding program to help protect the environment as we grow.

Donation partners